EDDMapS Brand

The goal of EDDMapS is to maximize the effectiveness and accessibility of the immense numbers of invasive species observations recorded each year. It combines data from other databases and organizations to create a national network of invasive species distribution data that is shared with educators, land managers, conservation biologists, and beyond. All EDDMapS data is reviewed by state verifiers to ensure all data is accurate, and it is made freely available to scientists, researchers, land managers, land owners, educators and more.

EDDMapS is a distinguishable brand. EDDMapS conveys data and invasive species and pest occurrence in an innovative visual presence. Consistent style and brand usage strengthens partnership relations. Establishing the EDDMapS brand lends to the product's credibility in the professional and citizen science arena increasing its familiarity. Thus, increasing usership and the effective and impactful reach of EDDMapS.